Is A Marketing Certificate Worth It

Is A Marketing Certificate Worth It

Digital marketing certifications can significantly impact a marketer's career progress and income. According to a survey, 82% of Google Career Certificate graduates have achieved a positive career outcome such as a new job, promotion, or raise within half a year of completing their certification program.

Marketing certifications have evolved over time and have become more specialized and solution-oriented, making them valuable credentials for individuals starting their careers in the field. Including such certifications on a resume can be beneficial.

Should you put marketing certifications on your resume?

It can be beneficial to include marketing certifications on your resume, especially if you are just starting in the industry or if the certification is relevant to the position you are applying for. However, it is important to highlight the skills and knowledge gained from the certification rather than simply listing it as an accomplishment.

Why are there so many digital marketing certifications?

There are numerous digital marketing certifications available because knowledge is crucial to digital marketing success. Marketers with industry experience possess skills that allow them to create a robust paid social media strategy, select the right keywords, and create compelling content that converts. To individuals who lack expertise in this field, marketing professionals can seem nearly superhuman.

Why do you need a marketing certification?

Marketing certifications can validate and enhance your existing knowledge in various areas of marketing, such as SEO, content marketing, and paid media. These certifications can help you increase your expertise, making you more valuable in your field and potentially increasing your job prospects. Obtaining a marketing certification can also bring a clear ROI to companies through increased traffic and improved marketing strategies.

Excelsior University - Are Marketing Certifications Worth It?

Excelsior University offers a marketing certification program among many other options. As there are several sources for such certifications, it can be challenging to determine the best program to pursue. However, Excelsior University provides a reputable option for those seeking a marketing certification. The program's value may vary for individuals, but it is a valid consideration for those interested in obtaining a certification in marketing.

Marketing certifications have become more specialized and solution-oriented over time, making them a valuable opportunity for many professionals.

Why should you get a marketing certification?

Getting a marketing certification provides essential skills and knowledge in customer engagement, brand management, and using marketing tools. It allows formal training under advanced professionals or reputable organizations, leading to proficiency in best industry practices.

Are marketing certifications in demand?

Marketing certifications are highly sought after in various industries as employers view them as a sign of an applicant's suitable knowledge and skills for the job. Even experienced digital marketing professionals value certifications as proof of their commitment to continuously improving their skills. Obtaining marketing certifications can ultimately lead to increased earnings.

How long does it take to get a marketing certificate?

Acquiring a professional marketing certificate can help individuals become a more technical marketer without learning code. This certification can be obtained within an estimated time frame and is highly recommended for those seeking to enhance their marketing skills.

Including certifications in a marketing resume showcases essential skills and enhances your potential for success in the role. Obtaining one or more certifications can be advantageous for marketing professionals.

Why do you need a digital marketing certification?

A digital marketing certification provides proof of your skills and learnings, which helps in standing out from the crowd when applying for jobs. As the number of specializations and degrees in marketing are limited, having a prestigious certificate can create a distinction and increase chances of getting hired.

What marketing certifications do you value in the hiring process?

Some valuable marketing certifications in the hiring process include Google AdWords, Google Analytics IQ, Hubspot Inbound, Facebook Blueprint, Infinite Excel Skills, Codecademy, Make A Website, Canva Design School, and career bootcamps like Startup Institute and General Assembly.

Marketing certifications offer benefits such as the development of essential skills like customer engagement and brand management, expanding one's knowledge base, and proficiency in using marketing tools. Additionally, certification programs provide opportunities to build a professional network through meeting instructors and classmates and taking part in networking events.

Why should marketing professionals pursue a project management certification?

Marketing professionals can enhance their ability to develop and execute marketing activities by pursuing a project management certification such as the Project Management Professional credential. This can help them gain skills in planning, organization, and effective communication with team members and stakeholders, ultimately leading to successful project delivery.

What is a digital marketing pro dual-certification?

The Digital Marketing Pro dual-certification is a program designed to enhance the skills of entry-level to intermediate marketers. It offers a comprehensive curriculum that covers numerous areas in digital marketing such as content marketing, social media marketing, email marketing, digital marketing strategy, SEO, and more.

What is the BrainStation digital marketing certification course?

The BrainStation digital marketing certification course is a program that is divided into five units, namely marketing strategy foundations, attracting and engaging audiences, digital marketing analytics, social media marketing, and email marketing. It is a recognized certification course that provides a comprehensive understanding of digital marketing strategies and tactics.

Should you pursue a degree at Excelsior University?

Excelsior University offers accredited online degree programs for individuals who want to pursue their passion and achieve their career goals without putting their life on hold. The university emphasizes leveraging past experiences and knowledge to accelerate learning and progress towards desired outcomes. If you are looking to advance your education while balancing multiple priorities, Excelsior University may be a viable option to consider.

Is there an online bachelor's degree in business with a specialization in marketing?

There are online bachelor's degree programs available in business with a specialization in marketing. The curriculum includes general business courses as well as marketing-specific classes and leads to the attainment of a bachelor's degree online.

What can I do with a digital marketing certificate?

With a digital marketing certificate, you can develop and execute digital marketing strategies that help businesses achieve their marketing goals, such as increasing brand awareness, generating leads, and boosting sales. You can also analyze data to measure marketing performance and identify areas for improvement. Additionally, you can use digital marketing tools and platforms to create targeted campaigns, build brand reputation, and engage with customers through various channels. This certificate can also serve as a stepping stone toward pursuing a master's degree in business administration or management.

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Reviewed & Published by Albert
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